FreshX an environmentally friendly alternative to flushable toilet wipes

When I was a child, the loo paper we had to use resembled sheets of rough, greaseproof paper, which was absolutely horrible. I'm so glad that things have moved on in terms of absorbency, comfort and efficiency when it comes to toilet paper, but our desire for convenience and cleanliness is arguably going a bit too far. We all like to feel clean and fresh, but the current trend for personal hygiene is taking its toll on the environment with the increased usage of moist toilet wipes. Although they are labelled as flushable, the wipes don't break down like loo paper and can cause catastrophic and costly blockages in the sewer system. They negatively impact our environment with thousands washing up on the UK's coastline with a reported 400% increase over the last decade. With 1 billion wipes getting flushed away last year, this is a serious environmental issue and detrimental to marine life. In fact 45% of users admit to being worried about the impact of their flushable wipes. Thankfully, there is now a solution.

To combat this problem, without compromising on that feeling of cleanliness after going to the toilet, there is a brand new product hitting the shelves at Sainsbury's. New FreshX is a personal spritz that can be spayed directly onto toilet tissue transforming it into a moist, cleansing, soothing wipe. One bottle makes the equivalent of 300 individual wipes saving you money and helping protect the environment.

FreshX is dermatologically tested and approved for even the most sensitive skins so is suitable for all the family. It is free from oil, sulphites, alcohol and parabens and is not tested on animals. It comes in two varieties using beneficial botanicals in the skin-loving formulations. The Fragrance Free variety contains Aloe Vera and White Tea, known known to promote healthy skin, plus the added benefits of vitamins E and B5. The Aloe Fresh variety includes Aloe Vera and soothing Cucumber plus vitamins E and B5.

You can wipe and flush with confidence, confident in the fact that you are not needlessly using unnecessary wipes that are harming our planet's future.

The FreshX Spritz is great for kids learning to be independent in the bathroom. Although it's not the same as using wet wipes, it gives a really nice alternative to wipes and is much better both economically and environmentally. If you use two sheets of good quality loo paper folded and spritzed with two to three sprays of FreshX, you have an effective way of staying clean after you go! I'll be keeping a bottle in each of my bathrooms from now on.

The 150ml bottles of Spritz cost £3 and can be found at Sainsbury's instore or online. Find out more at www.freshx.co.uk.